LEVI JEANS: FOR THE REAL YOU For my semiotic analysis i wanted to choose a commercial that involves some sort of controversy also that is banned from being seen; by choosing the Levi jean commercial i would be able to focus on what most interest me. After going through many clothing merchandise commercial I came across the Levi Jeans: Jeans Fit For The Real You, I thought that the commercial provided many hidden signs that could from a great semiotic analysis report, while other commercials were too dull and simple.
The media has become a dexterous manipulation that holds several hidden messages. It could work in mysterious ways that are unknown to the average viewers because we are unaware of the work behind each decision. Once the individual begins to take notice of the hidden signs behind each choice of angel, character, color and theme that the ignorant becomes the educated. It is when we stop looking at the commercial as just a simple commercial and start to look beyond the manipulation of the mastermind’s objective then it suddenly will become clear of the real message.
The Levi’s jeans commercial is one of the many commercials that hold several messages. This commercial consist of all the issues facing today’s society; men vs. women, white vs. black, the modern vs. the traditional and the able vs. the disabled. Within the commercial Levi’s tried to demonstrate how the world is constantly being divided by class and race, gender and ability through their button-fly jeans commercial.
Levi Jeans, "Tree Hugger" Nov 19, 2007
http://i.treehugger.com/files/th_images/levis-organic-jeans.jpg
The media has become a dexterous manipulation that holds several hidden messages. It could work in mysterious ways that are unknown to the average viewers because we are unaware of the work behind each decision. Once the individual begins to take notice of the hidden signs behind each choice of angel, character, color and theme that the ignorant becomes the educated. It is when we stop looking at the commercial as just a simple commercial and start to look beyond the manipulation of the mastermind’s objective then it suddenly will become clear of the real message.
The Levi’s jeans commercial is one of the many commercials that hold several messages. This commercial consist of all the issues facing today’s society; men vs. women, white vs. black, the modern vs. the traditional and the able vs. the disabled. Within the commercial Levi’s tried to demonstrate how the world is constantly being divided by class and race, gender and ability through their button-fly jeans commercial.
Levi Jeans, "Tree Hugger" Nov 19, 2007
http://i.treehugger.com/files/th_images/levis-organic-jeans.jpg
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